To create the worlds largest online distributor of specialty products.

To create a facility, organization, and technical infrastructure that meets the needs of our associates and customers, to increase: Quality of life, Quality of service and overall Customer Satisfaction.

To delight our associates with a facility that will inspire creativity. A facility in which they enjoy coming to work and that creates the best balance of privacy and collaboration.

To interact in an atmosphere that fosters sharing of ideas and personal strengths, to benefit all individuals and their collective goals. Where goals are well planned, easily understood, and communicated precisely.

To create a technical infrastructure of more than 100 specialty sites that will be regarded as the best on the web, designed to assist both associates and customers in quickly obtaining what they desire while maximizing technical advantages to increase accuracy and efficiency.