Anthony Gaeto has spent his entire business life leading his own companies with innovative and successful concepts. Gaeto attended the University of North Carolina and the University of South Florida, and in 1983, he founded What's Amatta You Pizza. Under his guidance, the company grew to a successful regional franchise with seven stores delivering fresh pizza throughout the Tampa bay region. In 1990, Gaeto sold the company. Following that, the forward-thinking businessman founded Prism Auction, a national auction company that liquidated assets for such recognized names as Discovery Zone, Denny's, Little Caesar's Pizza, and Morton's Steakhouse. This auspicious endeavor operates coast to coast, and Gaeto continues to serve as Chairman.
In 2000, Gaeto created a novel business model with FreeTilitSells.com. This site serves as a marketplace for people wishing to sell their products online and promotes sales through category owners' "Netchises". Understanding that the best way to demonstrate the usefulness of a product or service is to model it, Gaeto started three model Netchises, CoffeeNuts.com, BestBuyFitness.com, and GateCrafters.com, as examples to those customers. However, the businessman's expert understanding of enterprise proved itself again, as those examples grew to be prosperous enough that Gaeto decided to organize another company. In 2002, Gaeto co-founded Web Direct Brands, Inc. This company would focus on bringing a higher level of quality and service to specialty websites. Today, Web Direct Brands Inc. owns and manages over 50 specialty websites and is the largest seller on the web for goods such as autoharps, tomato milling machines, swimming pool safety fences, and driveway gates and gate openers.